We all know the state of our economy. To say we are struggling right now is an understatement. Your pond business is most likely down and your budget is tight. You need to find a way to drive growth in 2012, but investing in anything new doesn't seem like an option right now.
Growth for a pond supplies distributor means selling more and growing the customer base. There are a variety of ways to prospect for new customers: advertise, network, cold call, online marketing, etc. If a potential new customer is interested in doing business with you, no matter where they heard about you, what is the first thing they are going to do? Check out your website.
- 55% of all local searches are done with the intent to buy.
- 80% of all local searches result in a phone call or visit to the company and
- 60% of those result in a purchase.
Will your prospects be able to find you online? When they get to your site, will it add value to them as they are working through the decision-making process?
Your website is the most cost-effective tool you have to grow your business. Studies show that investing $1 on traditional marketing activities (print ads, cold calling, tradeshows, etc.) returns $11. That is not too bad, and may be enough to keep a company afloat. However, studies also show that investing $1 on inbound marketing (online networking, driving people to your site with meaningful content, getting found and ranking high on the search engines, etc.) returns $60. That is a big difference!
It may be time to change your marketing strategy. The old ways are becoming less effective. Consider reallocating some of the budget you have earmarked for the same old traditional marketing things you always do to investing in technologies and techniques that can have a greater return and get you better results.
Don't know where to start? Check out this webinar by HubSpot, the #1 resource for internet marketing education.
How to Grow Your Business on the Internet with HubSpot CEO Brian Halligan:
You will learn:
- How to use your website to attract leads and customers
- Tips for using search engines, blogs, and social media to get found online
- How to measure what's working and what's not in your marketing efforts.
To success in 2012!
p.s PondBuilder is in the midst of launching our own inbound marketing strategy. If you would like to talk to us about it or brainstorm for your own company, contact us anytime!