Articles About Ponds and Water Gardens

PondBuilder pond equipment sold and available Internationally

Key Considerations for International Partnerships:

1.  Take an all-in approach with 100% commitment- Like any other hard goods or soft goods line for your store, your ROI will only be as good as the effort you put into the line. Sales follow marketing efforts.  

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Tags: Contractors, Distributors, Pond Supplies, Marketing and Sales Ideas, Retailers

Pondless and Cascading Waterfalls: A Simple, But Effective Accent

When it comes to attracting new customers into the wide world of water features, do you consider all your options?  Today's homeowners are most certainly looking for high value water features, both attractive and simple in regards to low maintenance.  Low maintenance waterfalls, fountains and bubbling water features have taken the foreground in the pond market. 

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Tags: Pond Design, Aquatic Plants, Customer Tips, Contractors, Cascading Waterfalls, Pondless Waterfalls, Pond Planner

How to create a photo book with landscaping ideas and types of ponds

If you are like most people today you have 100s if not 1,000s of digital photos tucked away in misc files on the computer.  You do not have to be a Landscape Contractor to use photos to your advantage.  Many Retailers display inspirational resources all over the place to engage and entice homeowners to dream big and do maybe just one more project. 

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Tags: Customer Tips, Contractors, Types of Ponds, Distributors, Marketing and Sales Ideas, Retailers

Increase Landscape Contractor Fall Sales with 5 Customer Tips

For many landscape contractors the fall pond season represents a frantic time in their business.  Preparing for seasonal change is important and often critical.  Although many of your business models differ we each experience the need to plan ahead, store back some $$$ and keep business rolling well into the winter season.

So as a pond distributor what are you doing today to help your customers succeed in their fall pond season transition?  Building your business relationship at the local level may mean having a weekly hot-lunch meeting to discuss new ideas or individual projects, or perhaps invite the Designers in for a meeting to go over the most commonly asked projects by homeowners.  A few of our marketing and sales ideas for driving fall business are:

1.  Re-connect with old quotes offering 10% off.  This kind of offer does two things:  it helps give your Contractor some more leeway on his numbers, plus he has another reason to speak directly with the decision makers.  You never know if your offer will help unless you try.

2.  Provide Inspiration Materials.  Use materials that will educate, promote, and lead homeowners through the sales process possibly highlighting the "It's not too late in the season" type of jobs. Contractor Sales Kits

3.  Remind Contractors you sell Fall Pond Supplies: Cold Water Bacteria, Nets, Fish Food and other supplies that homeowners will need during the fall transition.         Create an offer: SAVE 15% off Fall Service!
(Keep your margins high through a minimum order or products & service packages only)
4.  Conduct a Fall Seminar:  Proper fall pond maintenance will insure a healthier pond come spring.  Offer a 1-hour training on cutting back water plants, cleaning filters, partial pond clean-outs and securing pond netting over the pond, pond stream or waterfall.  A few resources for you to use.

5.  Run a special on 1-Day Projects:  A big seller has been the Mini Cascading Falls, which 2 people can build in 1 day, or how about Fountain Vases or some other Bubbling Feature?
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Tags: Customer Tips, Contractors, Distributors, Marketing and Sales Ideas

Bottom Drain Science and Popularity on the Rise

Despite popular belief bottom drains are not just for pools, the growing popularity within the pond industry is leading to new standards for koi gardens and water garden pond installation.  The pond maintenance requirements are drastically reduced along with koi health benefits being improved.  Bottom drains are not only efficient but can add aeration so the yearly spring pond cleanout practices are less needed.  Most contractors are accustomed to this spring time practice and dedicate a lot of money and effort with little time for spring start-up projects.  The ability to up-sell on a gravity flow bottom drain along with a pre-filter and an external pump allows landscape contractors to improve profit margins with add-on sales.

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Tags: Pond Design, Koi Gardens, Aeration Kit, Contractors, Types of Ponds

Hosting water garden events for your customers

Have you ever attended an event and left feeling rejuvenated and ready to conquer the world?  Hosting events for your customers comes at great costs, labor and resources, but at the end of the event both you and your customers benefit.  Landscaping events can be found all over the world and at different calibers.  So what makes a landscaping event successful you ask, well that depends on your objectives.
 

Many events rally behind tours, designed to showcase landscape projects either created by the host or customers of the host.  Selection of sites can be time consuming as the quality of the installation, the willingness of the homeowners and accessibility to the site all come into play. It seems the best projects to showcase are those that most inspire you.  If the project is something you liked and enjoyed, it makes it much easier to promote.  

If a water garden tour is your preference we suggest you try a few ideas while preparing for your event.  

1.  Prepare host sites well in advance (months):  Maintenance tips for keeping the project looking it's best for the special event is important and if monies allow, this would be a great time to offer a Maintenance Contract.

2.  Create an event schedule book: Time lines, maps and write-ups for each site.  Pictures and descriptions can go along way especially if you showcase before and after photos.

3.  Feed me: You like to eat and if you plan on keeping folks motivated and moving for an entire day, ask your host sites to serve snacks, drinks and of course- chocolates for that sweet tooth.

4.  Provide transportation:  Although buses or vans can be an extra expense, the valuable face-time is priceless.  Play games, ask for site feedback and increase engagement.  Otherwise-here's to car pooling and Q&A sessions.  

5.  Share photos:  Create a Dropbox account or a cloud-like file for picture sharing.  Facebook works great too!  

6.  Keep the tour informative and educational:  Participants invest time into your tour so handouts and discussions are key.  Provide resources, tips sheets and material lists if possible.  

Despite all the planning and amazing landscape projects you may have on the tour, the success of your tour will hinge on good host participation and the leadership of your staff to keep things moving fluidly.  Have fun, laugh, do something adventurous if time allows and use these moments to promote future events.  

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Tags: Contractors, Distributors, Marketing and Sales Ideas, Retailers

The Most Overlooked Piece of Pond Equipment!

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Tags: Pond Design, Contractors, Pond Tips, Distributors, Pond Plumbing, Pond Equipment, Retailers

Winter Pond Maintenance: Heaters or Aerators?

In the northern climates this is a question that I hear quite often. Do I need to install fish pond water heater or pond aeration equipment? Let me begin by saying if you don’t have fish in your water garden it is not necessary to install either one. An argument can be made that one is more important than the other, however both can keep an area of the pond surface free from ice.

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Tags: Customer Tips, Contractors, Pond Aeration, Pond Maintenance, Pond Fish

Late Season Pond Project Idea for Contractors

Winter may cause snow to fall, but it doesn't have to cause your revenue to fall too!

The holidays are a great opportunity to market fountain installs. Rock columns, bubbling rocks, or mini cascading falls are easy to install, can run all winter, and can be done in a day or less. Since these projects don’t take a lot of time to install they can be easily scheduled around the weather.

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Tags: Contractors, Fountains

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