1. Take an all-in approach with 100% commitment- Like any other hard goods or soft goods line for your store, your ROI will only be as good as the effort you put into the line. Sales follow marketing efforts.
Articles About Ponds and Water Gardens
If you are like most people today you have 100s if not 1,000s of digital photos tucked away in misc files on the computer. You do not have to be a Landscape Contractor to use photos to your advantage. Many Retailers display inspirational resources all over the place to engage and entice homeowners to dream big and do maybe just one more project.
Have you ever attended an event and left feeling rejuvenated and ready to conquer the world? Hosting events for your customers comes at great costs, labor and resources, but at the end of the event both you and your customers benefit. Landscaping events can be found all over the world and at different calibers. So what makes a landscaping event successful you ask, well that depends on your objectives.
Many events rally behind tours, designed to showcase landscape projects either created by the host or customers of the host. Selection of sites can be time consuming as the quality of the installation, the willingness of the homeowners and accessibility to the site all come into play. It seems the best projects to showcase are those that most inspire you. If the project is something you liked and enjoyed, it makes it much easier to promote.
If a water garden tour is your preference we suggest you try a few ideas while preparing for your event.
1. Prepare host sites well in advance (months): Maintenance tips for keeping the project looking it's best for the special event is important and if monies allow, this would be a great time to offer a Maintenance Contract.
2. Create an event schedule book: Time lines, maps and write-ups for each site. Pictures and descriptions can go along way especially if you showcase before and after photos.
3. Feed me: You like to eat and if you plan on keeping folks motivated and moving for an entire day, ask your host sites to serve snacks, drinks and of course- chocolates for that sweet tooth.
4. Provide transportation: Although buses or vans can be an extra expense, the valuable face-time is priceless. Play games, ask for site feedback and increase engagement. Otherwise-here's to car pooling and Q&A sessions.
5. Share photos: Create a Dropbox account or a cloud-like file for picture sharing. Facebook works great too!
6. Keep the tour informative and educational: Participants invest time into your tour so handouts and discussions are key. Provide resources, tips sheets and material lists if possible.
Despite all the planning and amazing landscape projects you may have on the tour, the success of your tour will hinge on good host participation and the leadership of your staff to keep things moving fluidly. Have fun, laugh, do something adventurous if time allows and use these moments to promote future events.
Why would today's consumer choose to shop with a main street business vs. the growing and highly competitive online market place?
1. Be the first to judge your storefront by it's cover.
The internet, facebook, and other social forums have made it easier for consumers to do the necessary comparisons well before they step foot one inside a brick and mortar store. Listed are 5 customer tips to help your pond retail store differentiate from the appeal of shopping online.
Before you decide to “shut down shop” for the winter, consider how many of your products could be gifts and the profits from holiday events you could host. Besides, you’ll see some of your existing customers in holiday spirit. Some of these are things I was a part of in the past and some are ideas that I have seen or heard about from other pond retailers along the way. The most important thing is to get people in the door.